Here is an interesting insider that puts the movie genre in good books. Here, it proves that movies are not only for entertainment but are also made for useful purpose too.

A. Venkatesh’s ‘Malai Malai’ is out to create an impression by indulging in charity acts. The movie’s banner Feather Touch Entertainment has made monetary donations to underprivileged rural areas. These donations have been used to provide adequate number of Ambulance facility to the villages of Ramanadhapuram, Pattukottai, Dindugal. Now the production house has come up with yet another charity scheme. The movie’s ‘First day, first show’ earnings will be used to make donations so the company is inviting concerned Charity organisers to support the cause. Feather Touch Entertainment will select the most suitable organisation and hand over the collections. Therefore, interested parties can contact the banner by mailing their request to fpegroup@yahoo.com or by directly contacting Feather Touch Entertainment.

Besides this, the banner has decided to continue this helping act through its forthcoming movies, hereon.

‘Malai Malai’ has an interesting star cast with Arun Vijay, Vedika, Prakash Raj, Prabhu, Santhanam, Kasthoori and Ganja Karuppu. The producer is Mohan and Manisharma handles the Music. The movie is all set to release on 31st July.

Now that’s what we call a movie with a cause.

Watch Now - 'Malai Malai' Movie Trailer